With the upcoming WWDC, everyone is expecting Apple to announce at least the 3G iPhone that's been talked about since the original iPhone was released without it.
What I find impressive is the amount of press Apple gets for free. Just recently I've heard reports of "mysterious" shipments from oversees for Apple and people trying to decipher the images on the WWDC banners that someone was lucky enough to get pictures of.
While neither news item was really informative, the shear fact that anything uncovered seems noteworthy is staggering. Hundreds of thousands of companies would love half the free press that Apple gets.
Why is everyone (including me) so Apple obsessed?
